It got me thinking while most of us understand that being on Social Media for our small business is a worthwhile marketing endeavor we don’t always necessarily consider why our audience is on Social Media in the first place. Which is ironic because that may be the most important thing to consider.
Social Media comes down to a simple basic human design the need to connect with other humans to be part of group.
Social Media came about at a time after the world had, in many ways, become one technology and the internet have made it so we can connect with anyone, anywhere, anytime.
We know more about each other than we even did before. Nowadays most of the people using Facebook, Twitter, Google and YouTube.
